“Pura Vida” means “pure life” in Spanish. Pura Vida Bracelets is a California based company that sells hand-crafted bracelets online and through boutique stores. It was founded in 2010 by Griffin Thall and Paul Goodman, who discovered the bracelets while on a vacation in Costa Rica. After a number of celebrities were spotted wearing the product, interest increased, and the company has since sold over 2 million bracelets. Pura Vida partners with a number of charities, producing bracelets in those charities’ colors and donating a portion of those bracelets’ sale prices back towards the partner charities. The company now employs over 150 local artisans in Costa Rica giving them a sustainable source of income which is beneficial to the local economy.
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Why Pura Vida?
“Giving back has always been core belief at Pura Vida, which is why we started the Charity Collection. Since the beginning, we have partnered with over 190 different charities around the world and have donated more than $1,500,000 to causes we believe in. At Pura Vida, we dream to do more, which is why we’re always on the lookout for new charities that can benefit from this collection.”